MANNEVA STORY:

Radio advertising is the ability to market to both local and national audiences. Radio is important when reaching your target audience. Spots can be 1. Run on local stations and programming only, or, 2. Distributed to a larger audience, nationwide. Producing radio ads ensures your business’ visibility and sets apart your business from your competitive counterparts. At Manneva we work with Leading radio broadcasting companies like cox, Univision, audacy, iheart, SBS, and many more, to bring your brand to life. Radio reaches a vast audience, and it does so during a short period of time, it reaches viewers when they’re the most perceptive, it allows you to deliver your message with sound which can give your business, the opportunity to be creative and attach a personality to your business.

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Radio Ads are an effective medium because it’s completely audio based. Your message can echo’s in the client’s ears with exceptional voice overs, sound design, music production, and copy. Manneva has an advanced in-house production studio and complete staff for filming and shooting commercials, paid programs, digital and social media content, also, audio for radio like voiceovers.

A radio ad is cost-efficient, targeted, easy to track, and extremely effective if done properly.

saving money by updating your ad campaign to reach the target audience you’re seeking. Manneva follows steps and procedures to make your ad campaigns more likely to increase conversion rates.

target marketing allows you to center your marketing funds and branding on a specific market that is most likely to purchase from you than other markets and competitors. This is a much more reasonable, efficient, and productive way to gain potential clients and cultivate business.

Radio advertisements are tracked by ratings and leads (Phone calls, emails, website traffic, etc.)

Radio advertisements are tracked by ratings and leads (Phone calls, emails, website traffic, etc.) it only makes sense that if you want 1. to generate leads, 2. have a spending budget, and 3. a vision in mind, you advertise where you’re expected to make money…on radio!

Radio sells swiftly. Studies reveal that radio regularly and often reaches listeners within two hours of their largest purchase of the day. Is there no better time to seek customers than on their radio, de-compressing after a shopping day? What about reaching listeners on their morning and evening drive to work during rush hour?

Radio sells everywhere. Radio is one of the earliest mobile channels. You hear the radio in the car, at parties, in the grocery stores, waiting in lines at the malls, in restaurants, etc.

Radio sells with intimacy. Sometime in your life, when you have something crucial to communicate to someone, which scenario sounds best – texting them expressing your feelings or talking with the intimacy and emotion of the human voice? It’s the latter, Radio Sells with intimacy.

Web excellence since 2009.
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A great workplace that generates result.

Radio breaks free from the typical advertising mess. Modern-day advertising should be straight
to the point without unnecessary advertisements. Radio is a neat and orderly medium.
Radio is cost-effective. Radio is simple: you have a script, a voice-over, and all of that compiled
together to be delivered to your audience. No need to spend more money on the extras like a
production team if you’re just advertising on the radio. Another perk, radio advertising costs
grow less than any other vital form of advertising.
Reach is important, but consistency sells. Various forms of advertising are reach based meaning
that they reach varying numbers of people. But research claims listeners must be exposed to a
message at least three times before deciding to take the plunge and complete their purchase. It is
sometimes cost-heavy to advertise that frequently, so, with radio advertising, you can advertise
often without exceeding your budget.
Radio’s targeted advertising sells. Radio’s formats allow you to precisely detect your
advertising on the station or stations that match your customer’s interests.
You’re always on the front page with the radio. With radio advertising, you are front and center
in the listener’s attention span when your ad is on the air. You’re never inferior to your
competitors’ ads.

Radio planning is the act of selecting the right type of media outlet to advertise your brand message. This requires research, development, analysis, forethought, and budgeting. Media Buying is also a part of the process in finding the accurate slot for advertisement of product and services on media channels. Overall, radio media buying can assist with streamlining the process to waive the stress and confusion that comes with unplanned media campaigns. A skilled media planner will consider various perspectives of the campaign. They gather market research to understand the objectives of their marketing campaign and discuss who they should be targeting. An internet evaluation is done to take a close insight into the industry, market, competition, age, familial status, and other factors that determine the ad campaign.

Web excellence since 2009.
Web excellence since 2009.

Once the research is correctly done, the media planner at Manneva will dive into the media space for identifying what the most effective media platform for your business or products ad campaigns. When the objective and targets are established, then, budgeting the campaign takes place. It is imperative to advertise your campaign cost effectively and we understand that this may be confusing for some clients, which is why Manneva takes initiative to figure this budget out.

Overall, working with Manneva is extremely beneficial for your business pursuits and visions because it solidifies your business’ foundation. Manneva will know when, where and how often your brand message should be placed with Radio advertising. There are so many possibilities, outcomes, and functions when it comes to advertising, with our top-level tactics and systems in place, you are guaranteed to increase business awareness.

Miami natives, Carlos Messir , gained a considerable great deal of their professional experience in sales and media.

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