Outdoor advertising comes in many forms, the most commonly known type of outdoor advertising is the billboard, but not the only one. Modern-day frequent forms of outdoor advertising can be separated into three different categories.
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Billboard Advertising
The vast majority are familiar with billboard advertising and this is regardless of where they live or where they travel. It’s psychology! Billboards are purposely placed next to high-traffic highways and along more barren and less-traveled roads in non-urban areas. Why? Some of the most notable billboards are alongside highways – since drivers in passing typically have limited things to occupy their attention, the impact of the billboard is far greater. Billboards are often drivers’ key method of finding somewhere to sleep, food, and fuel on highways which to them, are unfamiliar. Drivers see billboards almost everywhere because they are logical and cost-effective means of communicating information that, geographically, is crucial– for instance, the location of the chain fast food restaurant closest on the route, the nearest motel or hotel, or campgrounds at their nearest exit.
Digital Outdoor Advertising
Also known as digital signage, digital outdoor advertising is a specific type that uses electronic technology to change what’s displayed on a screen. Digital billboards feature messages from a handful of advertisers that rotate every six to eight seconds. Other digital signs might be free-standing on an urban sidewalk or courtside at a college basketball game.
Street Furniture
Presently, nearly every bus bench hosts the face of a lawyer, realtor, tutor, business, etc. Bus benches are one of the safest and most popular forms of outdoor advertising platforms because the print ad is more than likely going to be found placed behind a clear screen for protection. This protects the ads from the common seasonal damage that outdoor posters or other large print ads may be facing. However, this does not only apply to bus or park benches, this also applies to bus shelters, news racks, and litter bins, drinking fountains, among others. Just imagine – Manneva graphics of your business or product, a busy street, and your business being marketing to over thousands of people a day.
For Small Businesses
The most important outdoor ad for any small brick and mortar business is its built-in outdoor advertising: exterior signage. Business owners want crisp, clear signage that communicates well from a distance. While it should convey the company’s brand image, it should also help the business get discovered and found.
Transit
Ads on the sides of busses, you may know, are the most common forms of transit outdoor advertising, but outdoor advertising is common in subway stations and within subway cars, in taxis, along airport walkways, and wrapped around vehicles – one of the newer trends.
Other Forms of Outdoor Advertising
Advertising seems to follow consumers wherever they go – in supermarket shopping carts, in sports arenas, and in health clubs. They can be high-tech – think digital – or low tech – think personal-computer generated mini-posters offering dog-walking services pinned to a coffee shop bulletin board.
