Do you want to communicate and reach your target audience effectively? And are you curious why there seems to be TV ads everywhere, on every streaming service, and every screen targeted directly at you? If this is the case, you might want to keep reading.
Not to worry, there isn’t someone watching you through your phone camera, and no, your Alexa is not providing your information to the FBI documenting your every move. It’s a little more complex; TV Ads are an effective medium to reach a broader range of audience. Making TV ads ensures your business’ visibility and separates your business from other competitive counterparts. At Manneva we work with leading TV providers such as, ABC, FOX, Univision, Telemundo, among others, to bring your vision to life on the live screen. TV reaches a massive audience, and it does so during a short period of time, it reaches viewers when they’re the most perceptive, it allows you to deliver your message with sight, sound, and motion, which can give your business a superior reputation, and it provides an opportunity to be creative and attach a personality to your business.
- Best digital agency in Australia 2020.
- Ranked top 20 agencies of the decade.
- Honor of working with fortune 400.
Your target audience is the group of anticipated clients to whom you’ll promote your brand and who are most likely to acquire your legal services. Your advertisement must provide the information and assets that support the clients and viewers decision to hire you rather than your competitors. It’s crucial to discuss in your TV advertisement what services and type of law you practice, this makes it a lot easier for the client to understand if your services are what they have been searching.
If you’re a doctor, obviously, you would include a doctor to be the face of your TV advertisement. Doing this humanizes your practice and helps personify the advertisement. Ideally, you would target those in search for doctors, hospitals, organizations that doctors are a part of, people who suffer from illnesses and injuries, etc. The opportunities are endless, as long as your TV advertisement targets the audience for which you are searching!
Medical centers, especially in Florida are targeted to older, retired individuals. What you should include in your TV advertisement for this specific audience, your website or other presence on the internet where you can be reached easily, listings in online like Google My Business, and hard copy directories, referring doctors (this can enhance the authenticity of the center), and listings of professional practices in the near areas. For absolute success, TV ads need to be placed strategically in front of the right audience. In short, the commercials you see on many streaming services and the TV are just like the banner ads you would see on websites. They’re aimed at you based on what you buy, where you go, what you do online, etc.
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- Best digital agency in Australia 2020.
- Ranked top 20 agencies of the decade.
- Honor of working with fortune 400.
